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P&G promotes online the new Tide Coldwater

Procter & Gamble’s Tide Coldwater detergent is currently promoted with an online effort with a viral touch. DMNews.com explains the site tide.com lets visitors sign up for a free sample of Tide’s...

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Brands and open conversations

We see more and more brands starting open conversations and video responses in the social space – reacting and interacting with fans and trending topics.  Bodyform is the latest to pull through with a...

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